Client
Optica Nord
Year
2024
Services
Brand system, Website
Website
opticanord.com
The challenge
Precise frames, blurry brand.
Optica Nord designed beautiful frames but its identity and site felt dated next to newer direct-to-consumer players.
We created a modular brand system and a fast, editorial website built around product detail and fit.
The results
Clear brand. Clear results.
+74%
Online sales
−28%
Returns
2.6×
Time on product pages
9
Markets launched
“Every detail now matches the craft in our frames.”
Sofie Lind — Brand Lead, Optica Nord
