Noir Atelier makes timeless, small-batch garments — but its brand looked like every other minimalist label. Customers loved the clothes and forgot the name.

We rebuilt the identity around a single idea: silence as a statement. A custom wordmark with exaggerated spacing, a strict black-and-paper palette and art direction that lets the garments breathe.

The new Framer store launched with editorial lookbooks, a bespoke size guide and a checkout flow that cut drop-off by a third.